Apprenticeship in sales

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Are you communicative, enjoy working with people and want to learn a profession that is varied and practical? Then a sales apprenticeship is just right for you. As a retail apprentice, you will have the opportunity to start your career straight away and gain valuable experience in dealing with customers.

A retail apprentice is in direct contact with customers and learns, among other things, how goods are ordered, presented and sold. You will gain insights into sales strategies, merchandise knowledge and processes that will enrich your apprenticeship. Apprenticeship training in sales combines practical work with commercial know-how and offers you a solid foundation for your future career in retail.

As a leading company in the industry, REWE Group Austria offers a dense network of branches of BILLA and PENNY (supermarkets) or BIPA (perfumery) with many apprenticeships and different focal points in sales in all of Austria's federal states.

Your tasks during your apprenticeship in retail sales

As a retail apprentice, you will get to know all the important activities involved in everyday retail sales. The apprenticeship is varied and gives you a good understanding of how to deal with customers, goods and processes in the store. The content may vary in individual areas depending on the focus. After graduation, you will be a qualified retail salesperson.

Your tasks in retail will include

  • Advice and support for customers
  • Sale of goods
  • Working at the cash desk and processing payments
  • Acceptance and control of delivered orders
  • Replenishing goods from the warehouse and presenting the goods
  • Getting to know the goods, sales areas and basic processes in the warehouse
  • Assistance with inventories and stock checks of goods in the warehouse and sales area
  • Work in a team and assist in various areas of day-to-day business
A smiling employee

Requirements and qualification for an apprenticeship in sales

No special prior knowledge is required for an apprenticeship in sales. The decisive factors are your motivation, your appearance and your enjoyment of dealing with people. For the "retail sales assistant" apprenticeship, you must be willing to learn and open to developing new skills.

Important requirements for your apprenticeship in sales are

  • Compulsory school-leaving certificate
  • Interest in sales activities and customer advice
  • Friendly, open demeanor
  • Reliability and ability to work in a team
  • Willingness to take on responsibility and learn new things

You will learn all the technical skills directly in the company and as part of your apprenticeship training.

Course and duration of the apprenticeship

An apprenticeship in sales usually lasts three years. During this time, you alternate between practical training in the company and lessons at vocational school.
The training content in retail is clearly structured and builds on each other. With each year of your apprenticeship, you will expand your knowledge, take on more tasks and be specifically prepared for the final apprenticeship examination. Your company will accompany you throughout your apprenticeship and support you in your development.

A smiling employee with a trolley.

Income and earnings

As a sales apprentice, you will receive a monthly apprentice salary above the Austrian collective agreement and other attractive benefits. The amount increases with each year of apprenticeship and varies depending on the retail company.

During your apprenticeship you will receive:

  1. Year of apprenticeship: from € 1.220,-
  2. Year of apprenticeship: from € 1.350,-
  3. Year of apprenticeship: from € 1.580,-

After successfully completing your apprenticeship in sales, you will officially receive the title of "Retail Sales Assistant". The starting salaries and job opportunities at REWE Group Austria for retail sales assistants are particularly attractive compared to the rest of the industry.

Further training and career opportunities

With a completed apprenticeship in sales, many career paths are open to you in retail. You can specialize, take on additional responsibility or develop your skills step by step.

Possible career paths are, for example:

  • Activity as a specialist in sales
  • Setting priorities for specific sales or product areas
  • Further training in sales or customer service
  • Development in the direction of deputy branch manager or branch manager

Internal training courses such as sales training, external further training courses and various professional and career information are available to support you.

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